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Booch. Rebrand Packaging
May 2025
Packaging, Branding
Role
Designer supporting Natalie Mcleod’s direction.
Outcome
Launched a seamless, dynamic brand refresh.
Launched a seamless rebrand with vibrant packaging, boosting Booch’s market appeal and supporting a successful product launch.
Approach
Created icons and print-ready designs.
Created icon illustrations that aligned with the brand's new style to include on cans and labels. Designed print-ready can and label artwork, and crafted keg tap designs to ensure a cohesive, eye-catching market presence.
Challenge
Capture a playful brand in a competitive market.
Capture Booch’s curious, current personality in a competitive market while ensuring designs stand out on cans, bottles, and keg taps.
Booch. Rebrand Packaging
May 2025
Booch. Rebrand Packaging
May 2025
Packaging, Branding
Packaging, Branding
Objective
Revamp Booch’s packaging with vibrant designs.
Revamp Booch Organic Kombucha’s packaging with vibrant, health-conscious designs to reflect its bold, fun-loving spirit, enhancing brand recognition under Natalie Mcleod’s art direction.
Challenge
Capture a playful brand in a competitive market.
Capture Booch’s curious, current personality in a competitive market while ensuring designs stand out on cans, bottles, and keg taps.
Approach
Created icons and print-ready designs.
Created icon illustrations that aligned with the brand's new style to include on cans and labels. Designed print-ready can and label artwork, and crafted keg tap designs to ensure a cohesive, eye-catching market presence.
Outcome
Launched a seamless, dynamic brand refresh.
Launched a seamless rebrand with vibrant packaging, boosting Booch’s market appeal and supporting a successful product launch.
Role
Designer supporting Natalie Mcleod’s direction.
Objective
Revamp Booch’s packaging with vibrant designs.
Revamp Booch Organic Kombucha’s packaging with vibrant, health-conscious designs to reflect its bold, fun-loving spirit, enhancing brand recognition under Natalie Mcleod’s art direction.
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