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Motif Labs Packaging System
January 2024–February 2025
Packaging, Marketing Assets
Role
Designer under Matthew Doyle and Hilary Lucio.
Outcome
Flawless printer runs and live in-store presence.
Achieved zero printer rejections on 50+ SKUs and launched retailer screens and marketing assets live in Canadian dispensaries; bag-toppers boosted shelf visibility, vanity tubes remain in display cases.
Approach
Streamline scalable templates and regulatory workarounds
Built InDesign dieline templates for fast swaps; created bag-toppers & vanity tubes; delivered print-ready PDFs; designed 15-sec screen loops and in-store assets.
Motif Labs Packaging System
Motif Labs Packaging System
January 2024–February 2025
January 2024–February 2025
Packaging, Marketing Assets
Packaging, Marketing Assets
Challenge
Hit Health Canada launch windows and regulatory limits.
Deliver 50+ SKUs under regulatory limits and Health Canada deadlines, with legal shelf workarounds and digital retailer assets.
Objective
Build a compliant, scalable packaging system for Motif Labs.
Support compliant, scalable packaging for 50+ SKUs across 5 cannabis brands under Matthew Doyle & Hilary Lucio, plus retailer screens and in-store assets within Canada’s strict regulations.
Challenge
Hit Health Canada launch windows and regulatory limits.
Deliver 50+ SKUs under regulatory limits and Health Canada deadlines, with legal shelf workarounds and digital retailer assets.
Approach
Streamline scalable templates and regulatory workarounds
Built InDesign dieline templates for fast swaps; created bag-toppers & vanity tubes; delivered print-ready PDFs; designed 15-sec screen loops and in-store assets.
Outcome
Flawless printer runs and live in-store presence.
Achieved zero printer rejections on 50+ SKUs and launched retailer screens and marketing assets live in Canadian dispensaries; bag-toppers boosted shelf visibility, vanity tubes remain in display cases.
Role
Designer under Matthew Doyle and Hilary Lucio.
Objective
Build a compliant, scalable packaging system for Motif Labs.
Support compliant, scalable packaging for 50+ SKUs across 5 cannabis brands under Matthew Doyle & Hilary Lucio, plus retailer screens and in-store assets within Canada’s strict regulations.
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